Since 20 September 2011 both Kereta Api stations Bogor and Gambir are operating DA4RID. They are the second and third train station to be operational, after Jakarta Kota that served as pilot station since September 2009.
Gambir is the largest long distance station in central Jakarta, where every day more then 12,000 passenger depart with business class or executive class trains to cities in Java island. A total of 12 displays of 46 inch has been installed in the north and south lobbies, above all ticket counters, and in the first floor waiting area.
Bogor is the largest commuter station outside Jakarta, with every day more than 35,000 passengers departing in economy class for Depok or Jakarta. A total of 4 displays of 46 inch has been installed in the central lobby as well as above ticket counters. One projection banner of 4.30 x 1.70 meter is placed clearly visible in the lobby.
With these new installations DA4RID has reached coverage of more than 74,000 daily passengers, or 27 million annual passengers. With an average efficiency of more than 50%, the medium is becoming an attractive digital innovation for advertisers who aim to launch large scale campaigns to a broad spectrum of demographical groups.
QSi Holding Limited together with partnership with PT. Delphi Utama prepare for expansion in Kereta Api train stations in 2012 to achieve coverage of more than 150 million annual train passengers.
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